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According to the latest research by Marketing Innovation Forum, advisers blame the financial institutions, regulators and the government for the current economic downturn. Far fewer consider that the blame lies with advisers, borrowers or society at large. When asked ‘which of the following do you think are most to blame for the credit crunch?’, three in ten blamed ‘financial institutions’, representing the most popular response from over 280 received. ‘Regulators’ received a quarter of the vote and ‘government’ 23% of the responses, suggesting strong feeling that the financial institutions have been inadequately controlled. Conversely, only 4% considered that the blame lies with advisers and only 6% with the borrowers themselves. The remaining 12% of votes went to 'society/culture' at large. Derek McGuire, Director of Marketing Innovation Forum, said: “The...










