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Vida appoints director of new business operations


Vida Homeloans

Vida Homeloans has welcomed Deb Smith to its team as director of new business operations.

Deb has joined the specialist mortgage lender from the Mortgage Works, where she was head of TMW operations.

Prior to this, she held operational leadership roles at the Co-operative Banking Group, Britannia Building Society and Birmingham Midshires.

Deb felt that joining Vida was a fantastic opportunity to work with a progressive and forward-thinking team.

“I have a passion for developing teams to deliver great service which aligns to our company vision, values and strategy, placing customer and colleague outcomes at the heart of delivering business value.

“Vida runs a very detailed intermediary research programme and I am looking forward to reading the feedback, meeting intermediaries and making service improvements based on what our brokers are telling us.

“I look forward to contributing to the success of Vida and seeing us go from strength to strength.”

Lesley Sewell, COO at Vida, added: “Deb has had a successful career in financial services as a customer-focused leader of large-scale operations and transformational change.

“I am looking forward to working with her to further develop our new business operations so we are delivering a great service, at the right pace and quality.”





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