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FCA launches new PPI deadline adverts


The FCA has created a new TV advert to remind consumers about the upcoming PPI deadline.

The regulator has introduced new adverts – which also feature Arnold Schwarzenegger –  to remind people to check if they had PPI and make a decision about whether to make a compliant before the deadline on 29th August 2019.

New nighties and noughties themed radio adverts will also be aired to help remind people of the deadline.

“Since we launched our campaign the largest firms have told us that the proportion of people complaining to them directly has increased,” said Andrew Bailey, chief executive of the FCA.

“This may in part be due to the improvements we asked firms to make to their complaint handling processes, including the introduction of online checking and complaining tools. 

“This means that more customers get to keep more of the redress that they are due.”

The FCA first launched its PPI advertising campaign – featuring Arnold Schwarzenegger – on 29th August 2017 and has received nearly 17,000 calls to its helpline.

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